The Difference Between SEO and Content Marketing
SEO and content marketing are similar in some respects and having complete information about each of them separately is so important in achieving the desired result. For a better understanding of the difference between these two, initially, it is necessary to be more aware of the meaning and concept of each one accurately.
What is SEO?
The word SEO stands for Search Engine Optimization . You should perform techniques and activities in all parts of a website for gaining a high ranking in the search engine results page, by doing so you can also increase traffic to your website. The expert who can help us in this field and implements SEO techniques on your website is called a SEO expert .
Simply put, SEO is a set of activities that make the search engine perform better in your website analysis, and basically the ultimate goal of SEO is to rank your website higher on the Google search engine results page.
In general, there are three types of SEO, which we will briefly discuss.
1- on-page SEO:
The set of activities that are being done in the website page in order to optimize it and also achieve high rankings in search engines such as Google, is called on-page SEO. On-page SEO considers all aspects of a web page. By considering all SEO rules, there is an opportunity for you to get a high ranking in search engines . The ultimate goal of on-page SEO is to present your web page to users and search engine as a quality page, valuable and also the one with the most relevant content with the terms searched by users. In this section, various activities are being performed, one of which is the production of quality content so that the user can create a positive user experience.
2- Technical SEO:
In fact, technical SEO is not related to the content of the website. It generally includes techniques to improve the structure of the website. This type of SEO makes a website more recognizable to search engines and by creating a positive user experience attracts search engine attention which makes the search engine check the quality of the website, so it ultimately increases the website traffic .
In this section, there are items such as site speed, site structure, site security, mobile friendliness of the site and other items, all of which ultimately improve a site"s ranking on the search engine results page.
3- Off-page SEO:
Unlike on-page SEO, a set of off-page activities to optimize a web page to rank higher in search engines is called off-page SEO . A website that is highly valued by the search engine usually includes Backlinks which are from other websites, this kind of websites have better connections with social networks such as Instagram, Twitter , Facebook, etc., and they are also more well-known because of the fact that people prefer to share them more, therefore they are closer to success.
So far, we tried to explain the concept of SEO briefly. If you want to understand the difference between SEO and content marketing better, you should also be familiar with content marketing.
What is Content Marketing?
Content marketing is the production of content on a website which may be in the form of images, blogs, infographics, videos and other items. Content marketing attracts users and motivates them to buy products and use services of a website, so it ultimately improves sales potential.
For content production, you should pay attention to the users’ interest to find out the type of content they are most interested in. For instance, Users may become more interested in video content or any other kind over a period of time and become more attracted to them, if you pay attention to users" interest it will lead to a huge difference in the content marketing results.
As mentioned before, SEO and content marketing are similar in some cases despite the fact that they are different from each other. Here, we will first discuss the relationship between these two, then we will express the difference between them.
What is the relationship between SEO and content marketing?
In fact, SEO and content marketing are related to each other and each one affects the other.
Creating a quality content will help you to have a high quality and valuable website, plus, placing keywords in the content you have created, allows the website to rank higher in search engines and attract more traffic to the website, so that website owners get closer to their desired content marketing goals as quickly as possible.
In fact, SEO is essential for achieving success in content marketing, and the topics covered in content marketing may be more interesting than the topics of SEO.
What is the difference between SEO and content marketing?
Now that we know the connection between SEO and content marketing , it"s time to know the differences between these two. In SEO, the ultimate goal is to get high rankings in the search engine results page, whereas in content marketing, the ultimate goal is to produce a quality content which creates a positive user experience.
SEO mostly includes technical URLs such as tags, sitemaps, etc., but content marketing involves producing attractive content.
Due to the close relationship between content marketing and SEO, all website owners focus on taking the advantages of both, instead of using each one separately, to achieve better results which we will discuss below.
How to be more successful in content marketing?
- Content release:
After producing a content, all points related to content optimization in search engines should be considered to make it more attractive to users, you can also get the help of keywords which can be used in the title of the page. All website optimization techniques should be considered after producing a suitable content, as a result it will lead to a better result.
- Content quality:
Publishing many types of content may attract users, but it is not always possible. It should be noted that it’s not true to overuse keywords in the content to attract Google’s attention, because it prefers to rank websites with higher quality content, so you need quality content to be more successful.
In order for your content to be attractive to users and rank on the first page of Google, you must use quality content, so that the user will spend more time on your website. By doing so, user retention time will increase as well as website traffic, so you should try to produce attractive content.
- Keywords:
while producing relevant and valuable content, you should use the keywords that have a good result on your website and by doing research on keywords, you can choose the most appropriate ones to optimize your content as much as possible, be careful to use more keywords at the first part of your content than the rest of that.
- Investigate your competitors:
One of the things that should be done to be successful in content marketing , is to investigate your competitors so that you can be aware of all the weaknesses and strengths of other website contents, then try to produce content based on this information to be much better than competitors in terms of content and SEO, so that your website will be more attractive to users.
- Be creative:
To be as successful as possible, you need to provide a new and different content which makes your website stand out among all competitors.
There is no fixed way to succeed in content marketing, you need to succeed by creating content, doing SEO as well as having creativity.
- Be up to date:
In order to be able to maintain your content marketing success, you need to be up to date and make minor adjustments such as improving keywords, keyword density, changing the title according to users" interest and etc., you can achieve the best results. Once you"ve made these changes, use the existing analytics tools to realize how these changes affect the performance of your content.
- Get help from content marketing experts:
Working with content marketing experts allows you to attract more users.
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In this article we discuss several topics such as: definition of SEO and content marketing , the relationship between them and their differences, and also a number of ways to achieve success in content marketing.
Source: https://www.dotnek.com/Blog/Web/the-difference-between-seo-and-content-market